ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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An experiment attitudonal conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index. Bennett is available for interviews and public speaking events.

The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects.

Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments! Scientific Research An Academic Publisher. The attittudinal included two treatments that differ in regard to the timing factor. Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.

Modern EconomyVol. This is a FREE course that will take only about 20 minutes. The subjects were then asked to rate how they felt about each character.

Mere Exposure Effect

Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. This is a college-level course xttitudinal to introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.


Earn your certificate and save lives! Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it. This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away.

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The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses. For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters.

In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. Attitudinal effects of mere exposure.

Mere Exposure Effect

One explanation for this bias is the affect heuristic. Journal of Personality and Social Psychology9 2, Pt.

According to this heuristic, the investor forms her attitude about the asset in the aftitudinal stage, and then links all of her subsequent judgments to this attitude. Want to Understand the Mind and Other People? Enroll in Social Psychology: Eleven out of twelve times, the character was liked better when it was in the high frequency category.

The study does, however, raise questions as to the limitations of exposure. Putting on a conference? At what point does exposure not help with positive feeling? When choosing a particular alternative from a number of financial assets, risk is an important feature. Each character was shown from 0—25 times. A good financial asset has a high expected return and is considered low-risk, and vice versa.


Does this work in all situations? Finance education reduced the bias, but did not prevent it.

This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance. Contact him directly here. Journal of Personality and Social Psychology, 9, Knowing basic psychology can help you in all areas of your live, both personally and professionally. Have a podcast or know someone who does? The mere exposure effect is well established at this point. According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets.

Enter your name and e-mail address to quickly register and be notified of new entries. Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material.

Fefects mere exposure effect is an example of how irrational we can be. Does it matter what the intervals are of the exposure? Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options.

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