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We are looking forward to a good year in for sure.

There, seated at nine numbered tables of eight coinciding with the first nine “Blue Bonnet” races, they each drew numbers from one to eight corresponding to a specific horse which became their horse for the race.

Every customer attending the event was guaranteed a prize, recliners, mattresses, VCR’s microwave ovens, radios, and stereo systems. Willie credits Robert Gautier, Vice President, with the conceptualization of the event. Willie explains, “It helps to keep our prices lower.

Our bedroom vignettes are even equipped with sheets! This again increases traffic.

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Flyerr use radio with frequent remotes on the weekends. For example, we put a sofa, a loveseat, a chair, occasional tables, lamps, a bookcase all together– a room to go, one price for all. Television is also useful to us, in both French and English, of course, as is all our advertising. Appliances are also “packaged”, in sets of four.

When people have confidence in the economy, they buy. The medium to high end 45, square foot stores reflect the Brault and Martineau philosophy. Longevity of any group of items is also controlled.


Print circulation of 20, is directed primarily to furniture retailers in the US and Canada. For more information contact editor furninfo. We schedule one flyer in the spring and one in the fall, then two more in the summertime.

The names of 72 lucky winners were drawn from in-store customers who entered the competition. And the same technique relates to electronics, “Televisions are matched with video tape recorders.

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He was rapidly promoted from salesman to assistant manager, “always consistently up”, to manager, to buyer, to vice president. Then a student, he worked as a salesman for Brault and Martineau during vacations. And we have now incorporated well conceived, up-to-date home office settings which we know will be increasingly important to our customers.

And we are very aggressive, so business should be good. We have had a different event each year. Willie fell in love with the business 30 years ago. All the store managers attend and relationships are built. Inthe magazine established and endowed the Bernice Bienenstock Furniture Library www.

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Last year we held our party at a big restaurant on the south shore, dinner and dancing, and at flyerr end of the evening no one wanted to go home! Said Willie, “It really works! So, we’ll build msrtineau new store right in front of the old one. Such occasions increase traffic and they are exciting to our customers. We knew the times were bad during the recession, so we positioned ourselves for growth, advertised more and grew fast.


Brault And Martineau On The Fast Track

In each store we have 40 livingroom settings, 50 kitchen settings, and 36 bedroom settings. Willie feels that events are also important to maintain excitement. In order to control delivery time and shipping costs, most of his suppliers are based in Quebec, some in Ontario. We like fashion colors, too, we’re a little bit more European in our preferences. When business projections are complex we always look very closely before we move. Catherine’s Street no longer exists.

We have always been aggressive, we don’t sit down and wait for something to happen. Over Years of Service to the Furniture Industry.

Brault and Martineau grew from five stores in to 11 stores today, and not just ordinary stores at that. Brault and Martineau advertise heavily throughout the year. It is published for the benefit of furniture retail martoneau.

Now we’re located in Sherbrooke and in Hull, there are two on the south bralut in Longueuil and Brossard, two on the north shore, one in St. But with typical joie de vivre, he believes strongly in using his free time productively as well. We have designed home theatre sound rooms, complete with all the components, sofas, everything necessary.

In leather we are going more and more to earth tones, to tans, although there’s still some aubergine and green.