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When people have confidence in the economy, they buy. And since we work entirely with a room setting concept, we need an abundance of space. We use radio with frequent remotes on the weekends. Brault and Martineau advertise heavily throughout the year. And we are very aggressive, so business should be good.
Last year we held our party at a big restaurant on the south shore, dinner and dancing, and at the end of the evening no one wanted to go home! Our bedroom vignettes are even equipped with sheets! Such occasions increase traffic and they are exciting to our customers.
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All the store managers attend and relationships are built. And we have now incorporated well conceived, up-to-date home office settings which we know will be increasingly important to our customers. If it doesn’t sell well, we discontinue promptly.
Said Willie, “It really works! Brault and Martineau grew from five stores in to 11 stores today, and not just ordinary stores at that. Appliances are also “packaged”, in sets of four. People get to know one another, loyalty develops, the people are happy with their evening and with the prizes they have won and they tell their friends. Willie feels that events are also important to maintain excitement.
We are investing very much in the future.
Furniture World is the oldest, continuously published trade publication in the United States. Print circulation of 20, is directed primarily to furniture retailers in the US and Canada. Our first store on St. There, seated at nine numbered tables of eight coinciding with the first nine “Blue Bonnet” races, they each drew numbers from one to eight corresponding mxrtineau a specific horse which became their horse for the race.
Inthe magazine established and endowed the Bernice Bienenstock Furniture Library www. Catherine’s Street no longer exists.
We like fashion colors, too, we’re a little bit more European in our preferences. Also 45, square feet, of course!
Brault And Martineau On The Fast Track
We have always been aggressive, we don’t sit down and wait for something to happen. Then a student, he worked as a salesman for Brault and Martineau during vacations.
In order to control delivery time and shipping costs, most of his suppliers are based in Quebec, some in Ontario. With the new store in Ville La Salle, a western suburb, we’ve completely surrounded Montreal! The names of 72 lucky winners were drawn from in-store customers who entered the competition. We have had a different event each year. For example, we put a sofa, a loveseat, a chair, occasional tables, lamps, a bookcase all together– a room to go, one price martinequ all.
We schedule one flyer in the spring and one in the fall, then two more in the summertime.
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We knew the times were bad during the recession, so we positioned ourselves for growth, advertised more and grew fast. There are routine fall and anniversary sales, and drawings are held for prizes such as giant screen televisions. Willie fell in love with the business 30 years ago. When the bargains are there we make things happen. This again increases traffic. When business projections are complex we always look very closely before we move. Every time without exception when we mount a promotion with flyers we see business coming in.
We are looking forward to a good year in for sure. We have margineau home theatre sound rooms, complete with all the components, sofas, everything necessary.
Brault And Martineau On The Fast Track | Furniture World Magazine
Over Years of Service to the Furniture Industry. The medium to high end 45, square foot stores reflect the Brault and Martineau philosophy. Willie credits Robert Gautier, Vice President, with the conceptualization of the event. Throughout the trauma and tensions of the recent recession, their magic wands touched just the right locations all around Montreal.
Where will his magic wand point next? In each store we have 40 livingroom settings, 50 kitchen settings, and 36 bedroom settings. So, we’ll build a new store right in front of the old one. And I enjoy traveling, too, particularly in Europe.
Now we’re located in Sherbrooke and in Hull, there are two on the south shore in Longueuil and Brossard, two on the north shore, one in St.