Double Your Profits has ratings and 31 reviews. Stuart said: So, I read this book not because I was interested in doubling my profits, but because I. One of the nations’ foremost financial consultants shares 78 proven ways to cut costs dramatically, send productivity through the roof, and, in just six mont. Author: Bob Fifer The title of this book might seem a bit exaggerated. Doubling your profits isn’t rocket science; it is simply a matter of resolve.

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Return to Book Page. One of the nations’ foremost financial consultants shares 78 proven ways to cut costs dramatically, send productivity through the roof, and, in just six months, double profits.

Paperbackpages. Published March 31st by HarperBusiness first published January 1st To see what your friends thought of this book, please sign up. To ask other readers questions about Double Your Profitsplease sign up. Lists with This Book. This book is not yet featured on Listopia. Jul 22, Stuart Woolf rated it did not like it. I doubls remember the last time I wanted to spit in an author’s face. I concede that Double Boob Profits challenges sacred cows and espouses unpopular views.

It is not the yourr to argue that might-makes-right or lean-makes-green. And I respect some elements of its cost-cutting philosophy, especially where egregious examples of conspicuous waste are concerned lavish retreats, business-class international flights, superfluous meetings, etc. But the book makes these arguments in profoundly upsetting ways.

Double Your Profits: In Six Months or Less by Bob Fifer

This book is not intended for the small business owner or budding entrepreneur, but for established businesses in mature industries – teaching, as it does, how to leverage power in every conceivable scenario. There is also the theme of playing fast-and-loose with clients, customers, and suppliers, which raises questions about the very integrity of the author and his thesis.

I almost feel as if the ideas espoused in this book are worse than the manifestos or fatwas progits have become commonplace in recent years, because these are designed to appeal to the educated ykur rich. Everything is legal and OK. But make no mistake: Jun 11, Tim Bensley yohr it it was ok. This book was handed out by the CFO at a recent meeting I attended. A few interesting ideas, but mostly unusable.

I clap my hands and say THIS is going bov be a great day! Nov 02, Jose Papo rated it it was amazing. This is the book that is a required reading for managers at Ambev and by all companies when bought by 3G. It’s very aggressive in tactics for reducing waste and making more improvements. Sometimes it looks harsh, but depending on the company and the market it makes lot of sense. Very good tool to choose what and when to apply ideas to improve profit. Sep 01, Sylv C rated it it was amazing.


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Critics of the book don’t get the point – this book is not to be taken literally and applied to real life without any judgment. Obviously if you’re a mom and pop retailer buying from an industrial behemoth it may not be the greatest idea to unilaterally change payment terms.

Nonetheless the spirit behind the book is great and should be required reading for company managers. Aug 19, Andre Zaru rated it really liked it. Livro de cabeceira do Marcel Telles, da Ambev. Jun 21, Aries Tao rated it it was amazing. Succinct, practical, ruthless, written in a way that is perfectly consistent with what it preaches. Dec 09, Gaurav Mathur rated it really liked it Shelves: I see how a lot of people dislike it, and in fact, that was one of the reasons I took it up.

I believe that the only argument against a book is that it is boring. Well, this book is not boring. The writes sounds like an extreme salesman, which he probably is. He talks straight and talks sense, and he is not “nice”.

But he talks like someone who gets the job done. And he focuses on the details. Some ideas are out of date in today’s digital world, but many can be adapted. I’d recommend this for every entrepreneur. Apr 25, Stephen Redwood rated it it was ok Shelves: The first half of this book deals with the cost side of the equation, the second focuses on uour. Starting with a disarmingly accurate warning that none of this is rocket science, or highly complex, and ending with advice to be stubborn and determined in pursuit of profit.

The rules of thumb are, truly, not complicated, but they fiver require stubborn determination to apply. Because this book revers a world in which continuously shaving every penny you can from the cost equation is the The first half of this book deals with the cost side of the equation, the second focuses profkts revenues.

True, there is, indeed, little or no evidence yoour indicate that having a warm, supportive culture is any more effective than a hard boiled one.

So if this is your idea of how to run a business and, in that case, you probably would be up there looking down and not the reverse then it works.


Double Your Profits: In Six Months or Less: Bob Fifer: : Books

If not, prpfits a different book e. Tony Hsieh on Zappos. As for the sales and revenue side of things, it’s really just a list of actions any sales course would advise you to take, simplified sufficiently to encourage the belief that it’s a black and white world. If you live in a more nuanced world, you might look elsewhere for advice. Sep 14, Mark Manderson rated it really liked it.

Must set clear and high standards! Reward those doing well adding to your profits! Tell new hires if they do well they’ll love the rewards!

If they don’t do well they won’t be happy and will leave. However processes should lead to results! Out spend competitors on strategic costs and cut Must set clear and high standards! Out spend competitors on strategic costs and cut nonstrategic costs ruthlessly! Must manage in detail! Be strategic with your time!

Divide day in 3 lists. Anything that brings in new business! Anything to maintain current business and operations running. Set deadlines and don’t do 3 until finish 2 and don’t do 2 until finish 1!

Cut costs first and ask questions later. If they’re truly needed you will be let known. Set arbitrary budgets and stick to them. Go to bid frequently.

Bid everything often for better prices! No just means I’d rather not.

Stop the paper flow. Stop sending memos unless have to. When walk into an office always ask about the people in the pictures or other tips of memorabilia on the wall, then compliment the object of their affection! Five Ingredients to Sell: Convince will stand in front of a truck.

Make it clear you don’t need them. Use guilt to transform personal interest in him into his personal obligation to you. Think about how you sell. When blow a sale or nail it, pfofits down what, why, and how did it. Your selling process highlights how you’ll work.

This means instead of waiting days or weeks to get proposal out, get it out that night or next yokr by overnight express.

The goal is not a perfectly happy client, but a profit maximized one. Ask what price they want to pay. Use price discrimination to ensure each client pays the most they can. Marketing is a strategic cost! Outspend your competition in fufer times AND bad!