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Employer brand, brand equity, human resources marketing, human resource management.

Marque employeur, capital marque, marketing des ressources humaines, gestion des ressources humaines. The concept and its measurement are first presented and discussed.

Ella codirige el Master 2 Marketing. Please re-enter recipient e-mail address es. Please enter recipient e-mail address es. Management international 18, no. French View all editions and formats Rating: Amazon Second Chance Pass it on, trade it in, give it a second life. Amazon Drive Cloud storage from Amazon.

This paper presents a review of the literature devoted to the employer brand. You may have already requested panczyk item. Home About Help Search. Personnel, Services du — Personnel. Your list has reached the maximum number of items.


Télécharger livres par Serge Panczuk

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Enjeux et outils du marketing RH: A definition is suggested and the antecedents of the employer brand are then exposed. Alexa Sege Analytics for the Web. Would you also like to submit a review for this item?

Finally, we develop an integrative model of the internal and external consequences of the employer brand. Finding libraries that hold this item Allow this favorite library to be seen by others Keep this favorite library private. The E-mail Address es you entered is are not in a valid format.

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Record. Employeurs démarquez-vous ! La marque employeur – Management international – Érudit

The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied. Popularity Popularity Featured Price: Los efectos de la marca empleador sobre iutils empleados actuales y potenciales son entonces discutidos en una segunda parte. Add a review and share your thoughts with other ouutils. Please try your request again later. Low to High Price: Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.

Sus investigaciones se enfocan en las estrategias de marca, la identidad, la personalidad de la marca y el e-marketing.

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Sus investigaciones se enfocan en las actitudes y comportamientos en el trabajo, la responsabilidad social de las empresas, la marca del empresario y las redes sociales.