GLOBAL MARKET RESEARCH – ESOMAR INDUSTRY SURVEY. The year brought with it a crisis in the world’s financial markets. Web platforms, social networks, online communities and mobile research are rapidly entering the marketing research landscape. Inflation rates INDEX. CONTENTS. ESOMAR is the essential organisation for encouraging, advancing and elevating market research .

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It’s a view borne out by the findings he presented of an eight-country study of consumer attitudes to sustainability conducted by his own agency.

The UK managed to buck the trend by posting 2. Latin America was the strongest performing region, with growth of 5. Looking for a new job? Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.



By continuing to use the site, you agree to the use of cookies. Welcome back to WARC! Gunilla Broadbent, president of Esomar, said: Send me a copy of this email as well.

Global market research revenue growth declines

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Latest category seomar straight to your homepage A new Evidence series on key marketing questions Category campaign globql from recent case studies. It also showed that market research in 28 countries was in decline after inflation was taken in to account, including in the US, down by 2.

Create an Alert Now. The news was better in Europe, where overall growth after inflation for stood at 0. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered?

The Esomar Global Market Research Report found that although overall revenues were up by a gross level of 4. Log in or get a demo to find out more. Get a demo or Subscribers: Explore all these new features Maybe later. To send to more than one recipient, put a comma between email addresses. Best reserch guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape. LONDON – Market research revenues, until recently seen as a good area of revenue growth by the advertising holding companies, fell in 10 of the top 25 market research markets, a survey has found.


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European Society for Opinion and Marketing Research – Wikipedia

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