Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. “Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi. Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the.

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Usually i finish a book in 2 to 3 month time But this book i finished in less than 3 weeks Coz it really contain a lot of catchy ideas and innovation You feel like you are reading a story lovemar,s a very business context The writer is clever but the book is little expensive.

Reframing the question became vital. Fast forward tokvin we won 70 new clients for our network with Lovemarks.

Kevin Roberts: Why modern brand strategy is about being a lovemark – CMO Australia

And why personal stories are so powerful. And focus on how we can connect with her. This is the change. New emotional forces will enter the global economic framework. So read weird stuff, experience unusual things, and ask difficult questions.


Job Number One for winning brands is to attract consumers with great ideas that are big, simple and sustainable enough to connect and inspire. There is no way we can understand the world without experiencing it first through the radar of our five senses.

What makes a truly great love stand out?

Kevin Roberts: Why modern brand strategy is about being a lovemark

So forget making lists! It has some great examples of companies that are lovemarks but more importantly it talks about how emotions and all of the senses come into play as people become “brand loyal” and become in love with the products they use.

In the current world of marketing, there are a plethora of brands that use the concept of lovemarks behind their marketing strategies. Views Read Edit View history. Knowing the consumer better than she knows herself. Brands are about the people who make them.

Tech is an enabler not a trap. This reflects the power shift to customers. Definitely krvin have the exciting future w Sight, sound, smell, touch, taste. Lists with This Book. The author argues that brands are obsolete because the world and customers have changed, and no longer buy a product and keep their loyalty until the end.

I found all the text over graphics and images to be a major distraction in trying to take home the lessons about branding that Kevin was trying to teach me. We need to face a bunch of issues we have avoided so kevun.


Winning brands are inspired by the best lovrmarks the best. How people buy brands Andrew Ehrenberg was a giant in the field of marketing science.

Future Beyond Brands – Kevin Roberts

I believe that we must stop racing after every new possibility on the media map. I recommend it to anyone interested in branding or marketing. Books by Kevin Roberts. The importance of chatbot and how it is going to be useful in educational industry was noticed by the Can Slefo – 2 days lovfmarks 0. But consumers have raised the bar on Respect.

We are seeing national indexes of happiness, insurrections against control, and revolts against materialism. Future Beyond Brands The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections with customers. On the other hand, who can argue against love?

Nothing enlightening like the incredible Olgilvy on Advertising, this book exists because the author is rich and famous. At the end of the advertisement, they start begging for pardon from each other, and the Cerveza Quilmes ‘ slogan is shown: