This didn’t just happen. In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from a. Now includes “The Life Inc. Guide to Reclaiming the Value You Create” In Life Inc , award-winning writer Douglas Rushkoff traces how corporations. Life Inc. is as fluent and well-researched as any of his books – but its target is too large, and too badly constructed to help us much. In a heaving.

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A world gone mad

On the voyeuristic nature of reality TV: Lfie there, he spends a great deal of the book talking about the rise of public relations and consolidation of corporate power that became intrinsically linked with the interests and policies of national governments. He lays out the case that there is a problem, and offers a compelling analysis that the economy is structured in such a way that only corporations can win.

Dec 15, Andrew added it Shelves: The speculative economy becomes dead weight, trailing real business, rather than investment spearheading innovation. The “solution” isn’t unplugging.

Are there no other possible reasons for the individual focus? There is much about this book that is attractive and engaging, however. Whether others agreed with this idea or not was irrelevant, in a sense. After the utopian late middle ages when women were tall and no one worked too hard, centralised currencies and the rise of the corporation began to disconnect ordinary folk from one another.

We then get to borrow this money back from them, at interest. Having raised doubts about our interpretation of history, the author also questions traditional economic theory and GDP in particular, pointing out that while things like cancer and divorce increase GDP, home cooked meals and socialising with the neighbours decrease GDP. The more abstract our relationship to home and hearth, the more dependent we became on metrics such as real estate appraisals to gauge our happiness and social situation.


Review: Life Inc. by Douglas Rushkoff | Books | The Guardian

He talks about the earliest chartered corporations–monopolies licensed by the crown–and how they were designed to rushkorf value from the periphery India, Asia, Africa, the Americas and bring it to the center.

When they really do get too big to work efficiently, our first response should not be to change the playing field fouglas prevent their demise at the expense of all the great, smaller, more competitive and innovative companies that should be replacing them.

Rushkoff succeeds in tracing a clear and coherent history uncovering how arbitrary the rules of rushkotf modern economic game truly are. Want to Read Currently Reading Read. That said, Rushkoff did have some new information for me on the way money systems are controlled in our modern world, vs.

Life Inc.: How the World Became a Corporation and How to Take it Back

Fear not, economists have explored it and found, as in Freakonomics, that maximized utility is surely the primary drive behind human actions. I was not able to wrap my brain around everything Rushkoff had to say, souglas I’ll probably need to listen to it again. The author has something to offer along the lines of offering ways to resist corporate dominance, such as liffe idea of bringing back the pre-Renaissance practice of using local currencies for certain kinds of transactions since the corporate octopus has the money system rigged to benefit dogulasbut for the most part his stock of suggestions the take it back part is pretty slim.

In contrast, the new class of merchants and manufacturers could expand their businesses pretty much indefinitely.

Mar 20, Matthew Boulton rated it liked it Shelves: Consumer AffairsFinancial NewsGeneral Tipsbook reviewbookscorporatecorporate culturedouglas rushkoffeconomicsEconomylarge corporationsmonetary historymoneyreviewreviewsrushkoff. The trick is to keep reading after the despair phase and I think that is where my three predecessors failed. From there, Rushkoff takes us on to the spread of centralized currency, the abuses of Philip IV and finally the plague.


The real, “first” Renaissance was a period of bottom-up prosperity and abundance facilitated by the coexistence of multiple currencies. This led me to believe that many people found this book hard to finish and in many ways I sympathise.

In some cases, there were supportive footnotes but in others, no — they were just conclusions Mr. The book is an excellent resource for anyone who wants to know how the economy got to be the way it is, and how we might do better: The book however turned out to be a dilettante’s screed.

In fact, according to Rushkoff, the period of the middle ages when local money circulated side-by-side with centralized money brought Europe to a peak of affluence it had not seen since the Roman empire, and would not see again until the industrial revolution. Ruhkoff draws a distinction between the division of labor and specialization of labor, in doing so he reveals a major flaw in our valuation of specialization.

This book is basically a long, well written and thought out rant.

Book review: Life Inc.

But the prisoner’s dilemma does not equal game theory Rushkoff uses the two almost interchangeably. Douglas Rushkoff makes his mark on our future by detailing the history of Corporate Capitalism as the political and economic reality of ruehkoff modern world. We Need You to Lead Us.

Starts off discussing Trump’s Wealth Expos and who’s participating in them, as well as the overall goals of transferring bad land investments.